atc-seiATC-SEI.org

Henderson Creative undertook the task of creating an identity for a new conference. The joint venture between ATC & SEI - "Improving the Seismic Performance of Existing Buildings and Other Structures".

A new logo was designed to emphasize both the subject of the conference and the location (San Francisco), and colors were derived from both parent organizations. The result was a conference logo that was unique and easily used in many ways.

The logo became a major part of the website design, driving the overall theme

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