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Social media marketing can help you increase the activity around these top goals for your event:

Website traffic
Page views and ad exposure
Event awareness
Creating positive brand recognition
Business development and a broader customer reach

Adding social media to your event-marketing plan can add a level of excitement and show your constituents you are modern, forward thinking and media savvy.

Base Package:

Event Facebook page – we will create a Facebook Event page to promote your event. If your association currently has a Facebook page we will ask current members to join the event page. If you do not have an organizational Facebook page we will request a user or email database of association members. Then send an email blast to request users.

Twitter account - We will set up a twitter account in your organization’s name for the purpose of promoting your event. We will contact event speakers, entertainment and sponsors to follow their twitter feed and request that they follow your twitter feed.

focused email blasts Event email blasts - We will use your email database & create a campaign based on the upcoming event. This email campaign will tie into the look and feel of the event website and marketing material, and topics will entice members and non-members to register and attend the event.

Set-up of accounts
3-month event social media marketing plan
5 email blasts
Weekly updates on Facebook events page
Roughly 5-10 Tweets per week, more on “hot” days. Additional hot days charged at $400/each

Intermediate Package:

Includes all of the above plus:

rss - blog account

Event Blog account - We will set up a blog to promote your event. This will be placed either on your event web site, or linked from your event website to an external blog platform like Google’s Blogger.

1-2 blog posts per week for 3 months
10 (total) email blasts
More frequent Facebook updates
10-20 (total) Tweets per week

Advanced Package:

Includes all of the above plus:

Profiles on other Social networking sites like:
Linked-In
Meetup
Ning
Yahoo groups
Google groups
Tribe
Myspace
(we will asses the best sites that pertain to your association)

Linking on social bookmarking sites like:
Stumbleupon
Delicious
Digg
Magnolia
(we will asses the best sites that pertain to your association)

How do we harvest content to blog, tweet or otherwise post?

Simply provide a list of important topics that you feel is important to your event. After all, who knows your audience better than you? Then, supply sources of information for these topics. Your website, trade magazines, articles etc. Then our team of project managers, writers and designers will take your content and format it for maximum impact for the appropriate medium.

Our team will make suggestions for additional topics you may want to market. Is there a hot news item that ties into your event’s theme? Perhaps your speaker has a blog we can cross-market with. Is there something an event attendee needs to know about your event’s venue? All great food for thought to get your attendees hungry to attend!

How do we start the process?

It all begins with a meeting of the minds. We want to understand your association, association members and what makes them tick. We will get an idea of your history, where you are now & where you see your organization going in the future. We get out the calendar, mark some dates, make some suggestions and begin to map out a comprehensive framework for your social media-marketing plan.

All our efforts will bring attention to important dates, create a modern face, and promote community for your association while providing a new media buzz to your event. Social Media and in all of it’s forms is hear to stay and should become an important piece to the forward-thinking Associations marketing plan.

Why pay a firm to maintain and promote your Social Media connections?

The answer is a simple one; we have the time, experience and resources to maximize the many and varied social media platforms available when most association professionals do not. Let our experienced team guide you through the process and maximize your efforts!

This e-mail address is being protected from spambots. You need JavaScript enabled to view it today to get started. We typically like to have at least 3-4 months before an event to start marketing.